Committee Overview
Digital Media
The Digital Media Committee, formerly known as the Music and Technology Committee, has undergone an exciting transformation to better reflect our expanding role within The Fashion Show (TFS). We're thrilled to announce that we're now the driving force behind TFS Insider, the official podcast of the fashion show. Alongside our traditional responsibilities like capturing event footage and managing website updates, we're diving headfirst into new ventures. This year, we're breaking boundaries by producing original music for the show, led by our visionary director, Edgar Zaragoza.
Instead of settling for the status quo, we're crafting a one-of-a-kind soundtrack to elevate the event's atmosphere to new heights. And that's not all—our podcast lineup features some incredible guests, including the one and only President Wendy Wintersteen, who will be sharing invaluable insights and perspectives. Don't miss out on the excitement—tune in to our podcast for captivating episodes on Spotify here and on YouTube here. Join us as we celebrate the extraordinary talents and achievements within our vibrant TFS community!
Design
As the Design committee, our role encompasses a wide array of responsibilities crucial to the success of The Fashion Show. From coordinating events like Garment Turn-Ins, Fit Night, to overseeing backstage operations and finalizing the show's order, our efforts are integral to the seamless execution of the event. We are proud to highlight recent achievements, including the successful Initial Garment Turn-In and Fit Night, which mark significant progress in our preparation journey. As we eagerly anticipate the upcoming Final Garment Turn-In and Judging weekend, scheduled for April 20th in Stephens Auditorium, our focus intensifies. During this pivotal phase, esteemed guest judges—Karina Corona, Emily Clark, Colleen Pokorny, and Lea Doctcherman—selected by the Alumni Relations committee, will meticulously evaluate each submission, determining award recipients and final participants. With anticipation running high, we are ready to welcome our guest judges and showcase our collective talents, making it a night to remember! Join us as we celebrate creativity and innovation on April 20th!
BTS Day
Behind the Scenes Day is an exclusive event tailored to offer prospective students an immersive exploration of the Apparel, Merchandising, and Design (AMD) major within the esteemed College of Human Sciences at Iowa State University. Scheduled for Friday, April 19th, 2024, this event extends a warm invitation to students, parents, and teachers eager to explore the dynamic world of AMD. Participants will have the unique opportunity to gain firsthand insights into the academic curriculum and career pathways associated with this major.
Throughout the day, attendees will engage in informative sessions led by our renowned faculty and accomplished students, covering diverse topics such as pattern making, fashion illustration, merchandising, historical dress, and digital textile printing. Moreover, guests will have the chance to interact with representatives from various clubs, organizations, and academic offerings at the Student Experience Fair, gaining valuable insights from student testimonials and personal experiences. An exclusive highlight of the day includes attending a dress rehearsal of The Fashion Show 2024, offering a sneak peek into the vibrant creativity and innovation synonymous with our program. Don't miss out on this exceptional opportunity to discover the boundless possibilities within the Apparel, Merchandising, and Design program at Iowa State University. Register now to secure your spot at this enriching event! REGISTER HERE.
Art
The Art committee within The Fashion Show at Iowa State University offers a platform for unleashing creativity. Collaborating closely with other committees, particularly social media, members of the Art committee contribute to bringing the visual theme of the show to life. A key responsibility of the Art committee involves crafting the yearly theme standards guide, commonly called a "style guide." This comprehensive document outlines guidelines for expressing the theme effectively, ensuring consistency and coherence throughout the event. Additionally, Art is tasked with designing the program for the show, a vital component in enhancing the audience's experience. Art also handles various art requests, ranging from social media posts to flyers, posters, and marketing materials like stickers and fashion show apparel. By seamlessly integrating artistry into The Fashion Show's operations, the Art committee plays a pivotal role in shaping the event's visual identity and overall success!
Alumni Relations
The Alumni Relations Committee at Iowa State University plays a pivotal role in maintaining connections with graduates, ensuring a strong bond between alumni and current students. The committee hosts an annual event prior to the fashion show, welcoming College of Human Sciences alumni for a celebration and networking opportunity. In addition to fostering alumni engagement, the committee selects and invites four industry professionals each year to serve as Guest Judges for the fashion show. Typically composed of ISU alumni from various sectors of the industry, these judges play a crucial role in selecting garments for the runway and distributing awards. The committee actively manages the Fashion Show LinkedIn profile, facilitating alumni interaction and aiding current students in expanding their professional networks. With a commitment to nurturing lasting connections and supporting the growth of both alumni and students, the Alumni Relations Committee continues to enhance the Iowa State fashion community!
Social Media
The Social Media Committee assists in content creation across all social channels to create a strong and uniform brand identity for The Fashion Show 2024. We collaborate in a team environment to brainstorm unique, innovative ways to increase engagement and reach on social media. We also create Reels, TikTok, and other videos to reach a larger audience and work with many other TFS committees to advertise all their events online! We have recently been up to posting TFS events and advertisements, more lifestyle content, and Fashion photos, such as Fit Check Fridays. We recently revamped TikTok and tried to post videos that stay on top of what is trending.
Philanthropy
The Philanthropy committee at The Fashion Show is responsible for organizing various charitable events throughout the semester. Their recent HugHats x Letters of Love collaboration marked a first-time partnership with Letters of Love, combining efforts to create hats and cards for donation to local children's hospitals. Next on their agenda is Dress for Success, a thrift event selling donated clothing to raise funds for underprivileged women, supporting the global not-for-profit organization's mission to provide professional attire. The committee's final philanthropic endeavor of the semester is a Sustainability event, aimed at repurposing scrap fabric into keychains to advocate for sustainable practices among ISU students and prospective high school graduates.
Visual Merchandise
Visual Merchandising is in charge of the more extensive advertising displays, such as the Lebaron Case display. Usually, a parks library is installed, but this year, we decided to branch out to other high-foot traffic areas like the Memorial Union. Finally, we collaborate with communities outside of ISU, like small businesses in Ames, such as Oak Lane Candle CO, where we look forward to putting up a display there soon!
Special Events
Special Events organizes five events throughout the semester. TFS x TREND Gala is an event that brings together members of both TREND and TFS for a fun and interactive time! TFS Launch Party is an event dedicated to the 2024 Fashion Show Guest Designer launch. Meet the Judges is a networking event held to get a chance to meet the Guest Judges and learn about their career paths. Fashion Week Event partners with other organizations on campus to provide a fun activity for those involved with TFS to enjoy themselves and interact as it gets close to showtime! Fashion's Night Out is an event dedicated to celebrating TFS. Special events job is to secure event locations, decorate events, select food and beverage for each event, complete event authorizations, collaborate with other TFS committees and on-campus organizations, brainstorm ways to increase attendance and involvement at events, and heighten excitement around TFS!
Public Relations
We oversee all things outreach for the show! Our committee has been working with social media to set up eight giveaways for this year from local brands. We also have sent out around 40 media kits developed by our producers to local companies. The media kit offers different advertising options for brands to help give both us and them exposure! We have been planning our fashion week event! It will be in the innovation center, and we plan on having trivia. We’ve contacted local news stations and newspapers and planned what events they can come to for exposure! Recently, we have started the process of press passes and figuring out who will get those for the show! We’ve been collaborating with visual merchandising and have been communicating with a company on Main Street that is making a display for fashion week.
Finance
The Finance team for The Fashion Show oversees budget creation and updates using Workday
for expense and revenue allocation. They manage all online and in-store purchases, meticulously
maintaining records of invoices and receipts. Collaborating with various committees, they
facilitate purchases while also ensuring convenient payment options like card and Apple Pay by
renting clovers from the COA office.
Special Events
Special Events organizes five events throughout the semester. TFS x TREND Gala is an event that brings together members of both TREND and TFS for a fun and interactive time! TFS Launch Party is an event dedicated to the 2024 Fashion Show Guest Designer launch. Meet the Judges is a networking event held to get a chance to meet the Guest Judges and learn about their career paths. Fashion Week Event partners with other organizations on campus to provide a fun activity for those involved with TFS to enjoy themselves and interact as it gets close to showtime! Fashion's Night Out is an event dedicated to celebrating TFS. Special events job is to secure event locations, decorate events, select food and beverage for each event, complete event authorizations, collaborate with other TFS committees and on-campus organizations, brainstorm ways to increase attendance and involvement at events, and heighten excitement around TFS!
Team
Dedication. Expertise. Passion.
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